Ruffles Baked Cheddar and Sour Cream Flavored Potato Crisps, Frito-Lay's line of Baked snacks are baked, not fried, to give you the great taste you've come to love with Frito-Lay snacks. On top of that, Baked snacks offer less fat than regular potato chips, cheese-flavored snacks, and tortilla chips.